BetMGM introduces former US soccer star Tim Howard as brand ambassador

November 15, 2022 12:05 PM

BetMGM introduces former US soccer star Tim Howard as brand ambassador

Photo: Shutterstock
  • Rege Behe, CDC Gaming Reports
November 15, 2022 12:05 PM
  • Rege Behe, CDC Gaming Reports
  • United States
  • Sports Betting

Tim Howard, arguably the best goalkeeper in the history of U.S. soccer, was introduced as the newest celebrity brand ambassador for BetMGM Tuesday.

The announcement coincides with BetMGM’s launch of free-to-play games and promotions will run concurrently with upcoming international soccer events, including the World Cup. The U.S. National Men’s Team opens play in the 2022 World Cup in Qatar Nov. 21 versus Wales.

“America’s excitement for soccer is at a fever pitch and I can’t wait to take it to the next level with BetMGM, offering new ways for fans to get engaged in the game,” said Howard in a statement. “BetMGM is at the forefront of the sports betting industry and I’m proud to be part of the team ahead of the greatest tournament in all of sports.”

BetMGM will host free-to-play games and daily challenges throughout the 2022 tournament, including:

  • A bracket challenge, in which BetMGM players will have the opportunity to compete for a $250,000 grand prize by correctly predicting a bracket. If there are no perfect brackets, the free-to-enter competition will reward $50,000 to the user with the most accurate bracket.
  • Tim Howard’s Shootout Challenge: The daily free-to-play game gives BetMGM players the opportunity to face off against Howard in a shootout. Participants are guaranteed to win a range of prizes including $100 in free bets.

There also will be promotions for new and existing customers.

Howard started his career in 1978 at 18 with the MetroStars of Major League Soccer. He also played with Manchester United and Everton in the English Premier League, and made 65 appearances for the USMNT, earning 34 wins and 9 draws.

“Tim Howard’s performances on the pitch thrilled a generation of U.S. soccer fans,” said BetMGM Chief Revenue Officer Matt Prevost. “With Tim’s support, we will bring a similar level of excitement to our customers through various games and interactive opportunities.”

Howard will make appearances at public and private events for BetMGM, will be involved with BetMGM social media content, and make guest appearances on national radio and television programs.

Rege Behe is lead contributor to CDC Gaming Reports. He can be reached at Please follow @RegeBehe_exPTR on Twitter.