BetMGM Thursday announced an extension of its partnership with the Vegas Golden Knights through the 2026-27 season.
Per the agreement, BetMGM will continue to be the official betting partner of the Vegas Golden Knights with prominent signage on the Knight Tron (the team’s scoreboard) and throughout T-Mobile Arena. There will be co-branded content, exclusive promotions and multiple fan engagement opportunities featured, including watch parties and Toshiba Plaza activations.
“BetMGM is proud to continue our partnership with the Vegas Golden Knights, giving us the opportunity to create memorable moments alongside one of the world’s most passionate hockey fan bases,” said BetMGM Chief Revenue Officer Matt Prevost in a statement. “Las Vegas is BetMGM’s hometown and an integral part of our DNA, so the Golden Knights are a natural fit for our brand.”
In season, BetMGM will host watch parties featuring team mascots at various MGM Resorts destinations. Activations will be held in Toshiba Plaza, a performance and event venue outside of T-Mobile Arena, during select Golden Knights home games where fans can register for the BetMGM mobile app and opportunities to win prizes.
“BetMGM is a long-standing partner with the Golden Knights and a brand synonymous with this great city,” said Vegas Golden Knights President and CEO Kerry Bubolz. “We look forward to continue working together on events and activations that we know entertain our fans.”
BetMGM users can wager on prop markets for Golden Knights games this season, take advantage of frequent in-app odds boosts, and use the interactive same game parlay betting feature. New BetMGM customers downloading the app and verified at one of BetMGM’s nine retail sportsbooks in walking distance of T-Mobile Arena will receive a first bet offer of up to $250 paid back in bonus bets if their first bet loses; this offer is only available in Nevada. Bonus bets are non-withdrawable and expire in seven days.
“The Vegas Golden Knights play a core role in the Las Vegas sports and entertainment experience and it’s a privilege to welcome both local and visiting fans to our properties before, during and after games,” said MGM Resorts SVP Sports and Sponsorships Lance Evans. “Together with BetMGM, we look forward to co-hosting events that will allow guests to engage with their favorite teams in new and exciting ways.”
Through the recently launched single account and wallet app upgrade, BetMGM users who sign up in Nevada and reside in other BetMGM U.S. mobile markets can continue to wager when returning home.
