BetMGM Tuesday announced it has extended its multi-year partnership with the National Football League in Canada.
As a part of the agreement, BetMGM now has the rights to use official NFL marks in Canada and advertise on NFL-operated digital platforms in the country. BetMGM also will offer Canadian customers access to exclusive NFL experiences.
“Expanding our partnership with the NFL into Canada sets the stage for amazing opportunities as we begin the upcoming football season,” said BetMGM CEO Adam Greenblatt in a statement. “We’re already seeing great interest from our Ontario customers and this collaboration truly elevates the BetMGM experience.”
BetMGM was among the first gaming operators to go live in Ontario after the province launched online sports betting and igaming in April 2022. The partnership complements BetMGM’s 2021 agreement when the company became an approved sportsbook operator of the NFL in the U.S.
“We are thrilled to be working with BetMGM in Canada as an Official Sportsbook Partner,” said NFL Canada Senior Director of Corporate Partnerships Gavin Kemp. “BetMGM delivers a unique gaming platform to this emerging market and will enhance the NFL fan experience in Canada in new and innovative ways.”