BCLC recognized for excellence in player-health programs

January 30, 2024 2:47 PM
  • Mark Keast, CDC Gaming Reports
January 30, 2024 2:47 PM
  • Mark Keast, CDC Gaming Reports

The British Columbia Lottery Corporation (BCLC) has worked hard to establish itself as an organization that takes player health seriously. The news they’ve received the highest level of certification for their player-health programs is more validation of that.

BCLC has been awarded the World Lottery Association’s Level 4 certification, the fifth consecutive time the organization has received the recognition. A Level 4 is the highest granted by the WLA’s Independent Assessment Panel for excellence in player-health programming.

“Receiving re-certification at Level 4 and the ‘Best Practice’ distinction is a strong endorsement of BCLC’s player-centric approach and evidence of the continuous improvement of our player-health programs,” said Marie-Noëlle Savoie, BCLC’s Chief Compliance Officer and Vice President, Legal, Compliance and Security. “The innovation and collaboration across the organization have enabled this significant achievement and is what will drive further advancements to these player-health supports.”

BCLC’s GameSense program promotes healthy play by providing the tools players need to make informed choices, putting a focus on educational proaction – dispelling commonly held gambling myths, understanding the odds of winning, showing the difference between skill-based games versus chance, and helping players find the tools to play better.

Game Break is BCLC’s voluntary self-exclusion program for players looking to stick to their decision to take a break from gambling. BCLC also introduced enhanced ID requirements at B.C. casinos for those enrolled in Game Break.

Overall, BCLC was recognized for its ongoing research initiatives, employee training, player safeguards, and stakeholder-engagement activities.

The WLA is a global professional association of state lottery and gaming organizations from more than 80 countries.

In a letter, WLA RGF Independent Assessment Panel Chair Anne Pattberg referred to BCLC as a “leader in RG.”
In the WLA report, under the “player education” category, BCLC achieved an evaluation outcome of “Best Practice”: “This part of your submission is certainly one of the most impressive elements. The various
targeted initiatives and your set of evaluation measures are impressive as well as your ambitious plans moving forward. We congratulate BCLC for its player education approach which is a pivotal element for any successful and effective RG programme.”