As has long been expected, Caesars Entertainment will rebrand Bally’s Las Vegas as a Horseshoe, starting this spring. This, in turn, will open the door for Bally’s Corporation to redub the Tropicana Las Vegas as a Bally’s-branded casino. Bally’s Corporation recently stated its intent to put the Bally’s moniker on all of its casinos (except Hard Rock Biloxi) by the end of the year.
Caesars promises “a renovated exterior, new entertainment and food and beverage options, and a reimagined casino floor and public areas.” The retooled aesthetic will feature “a handcrafted feeling with tooled leather, dramatic colors, and the brand’s signature gold horseshoe iconography.”
Also to be emphasized is a good value for the gambling dollar. “Since 1951, Horseshoe Casinos have been home to the best odds, highest limits, and biggest jackpots. So it’s fitting that we bring Horseshoe back to Las Vegas, and right on the Las Vegas Strip,” said property General Manager Jason Gregorec, who promised a disruption-free transition.
The Horseshoe name has been absent from Las Vegas since 2005, when then-Harrah’s Entertainment bought downtown Binion’s Horseshoe and redubbed it Binion’s Gambling Hall, which is now owned by Terry Caudill.
Even before the Bally’s-to-Horseshoe makeover is complete, the property will become the newest home to the World Series of Poker, which is being moved over from The Rio (managed, but no longer owned, by by Caesars). This will be the first time the 52-year-old event has been held on the Las Vegas Strip. The WSOP will have to vie with construction, as its May 31-July 19 timeframe coincides with the start of renovation.
The renaming had been rumored on the Strip for years, with speculation accelerating in 2021 as Bally’s was gradually denuded of restaurants. It has yet to be announced what specific dining, shows, and other amenities will inhabit the Horseshoe. It inherits the legendary Jubilee Theater, tennis courts and miniature golf, as well as the peripatetic “Real Bodies,” an exhibition of cadavers that has played up and down the Strip for years.
