In the midst of one their best seasons in years, the New York Yankees have made a significant addition to the roster. No, it’s not a trade for a player who is going to impact the pennant race, but a deal that will add to the team’s bottom line.
Bally’s Corporation Monday announced a marketing partnership naming Bally Bet as the official sports-betting partner of the Yankees. Under the terms of the agreement, Bally’s has access to Yankees trademarks and marketing designations as the official sports-betting partner through Bally Bet, official igaming partner of Bally Casino, official free-to-play game partner of Bally Play, and official daily fantasy partner of Monkey Knife Fight.
“This partnership will give Bally Bet and our other Bally’s Interactive brands terrific visibility in New York,” said Bally’s Interactive North America Chief Operating Officer Adi Dhandhania in a statement. “The Yankees’ history as a franchise and their popularity as a global brand speak for itself.”
Per the agreement, Bally will be able to access marketing benefits inside Yankee Stadium including LED advertising on the outfield wall that lines the playing field, field-facing walls on the main level bars in left and right field, the Terrace Level ribbon board, and LED boards throughout the Great Hall.
Bally’s also receives an in-game feature on the stadium’s centerfield video board and other brand-enhancing activations.
“We hope that their branding in Yankee Stadium, along with their in-stadium customer engagement, will greatly strengthen Bally’s overall gaming presence in New York,” said New York Yankees Senior Vice President of Partnerships Michael J. Tusiani.
Now operational in six states, Bally Bet Sportsbook is an authorized gaming operator of Major League Baseball (MLB), the NHL, the NBA, and the WNBA. In addition to the Yankees, Bally’s has official sports team partnerships with the NHL’s Nashville Predators, the WNBA’s Phoenix Mercury, and the NFL’s Cleveland Browns.
