Bally’s, Parx, join AGA responsible gaming initiative

Thursday, March 31, 2022 3:49 PM
Photo:  courtesy of American Gaming Association
  • Rege Behe, CDC Gaming

The American Gaming Association Thursday announced the addition of two new partners for its Have A Game Plan. Bet Responsibly campaign.

Bally’s Corporation and Greenwood Racing, the parent company of Parx Casino and betPARX, are the newest members of the responsible gaming initiative.

Both companies will promote responsible gaming education at their sites and through social media channels.

“Responsible gaming is an integral part of Greenwood Racing’s sports betting strategy,” said Parx Chief Marketing Officer Marc Oppenheimer in a statement. “We’re excited to extend our longstanding commitment to responsible gaming consumer education through this partnership with the AGA.”

“Bally’s Corporation is committed to being a responsible leader in the global gaming industry and partnering with the AGA’s Have a Game Plan reflects one of our many commitments to responsible gaming,” said Bally’s President of Interactive and Chair of the ESG Committee Robeson Reeves in a statement.

The AGA launched Have A Game Plan in 2019 to teach consumers the fundamentals of responsible sports betting as sports betting expands nationwide. The campaign has broad support from across the sports betting landscape, including sports leagues and teams, media companies, gaming operators, suppliers, and others.

Bally’s and Parx join campaign partners include Barstool Sportsbook; BetMGM; DraftKings; Delaware North; Entain; FanDuel; Global Payments; MGM Resorts International; MSG Network; Monumental Sports and Entertainment; NASCAR; New York Knicks; New York Jets; New York Rangers; the National Hockey League; Nuvei; Penn National Gaming; the PGA TOUR; Rush Street Interactive; SeventySix Capital; Sightline Payments; Sinclair Broadcast Group; UFC; USFL; Vegas Golden Knights; and Washington Commanders.

Rege Behe is lead contributor to CDC Gaming. He can be reached at rbehe@cdcgaming.com. Please follow @RegeBehe_exPTR on Twitter.