EPIC Global Solutions and Bally’s Monday announced a three-year partnership to promote responsible gaming. By leveraging EPIC’s innovative lived-experience approach, the two companies aim to educate multiple partners in the gaming ecosystem in the United Kingdom and the United States.
“Bally’s and EPIC Global Solutions are committed to setting new standards for responsible gaming with a three-year commitment,” said Bally’s Corporation CEO Robeson Reeves in a statement. “Together, we are creating safer and more enjoyable gaming environments through educating multiple partners in the gaming ecosystem, harnessing the power of EPIC’s lived experience approach in both the UK and U.S.”
The partnership will focus on promoting responsible-gaming practices and raising awareness about the potential effects of gaming. By emphasizing the importance of responsible gaming, EPIC Global Solutions and Bally’s aim to minimize the negative impact of gaming and ensure a more responsible approach within the industry.
Bally’s employees in the U.S. will benefit from training from EPIC’s lived-experience perspective that will be of particular significance to teams on the casino floor and in customer-service roles, empowering them to make informed decisions and helping them to better engage with customers with their well being and enjoyment in mind.
The two organizations will also create social-media and digital campaigns to provide advice on responsible-gaming best practices and the potential consequences of gaming.
“By leveraging EPIC’s lived-experience approach, we can make a significant impact on responsible gaming practices globally,” said EPIC Global Solutions Founder and CEO Paul Buck.
Rege Behe is lead contributor to CDC Gaming. He can be reached at rbehe@cdcgaming.com. Please follow @RegeBehe_exPTR on Twitter.
