Bally’s Corporation Wednesday announced the acquisition of the UK-based creative agency Degree 53. Specializing in multi-channel website along with personalized mobile app and software development for the online gambling and sports industries, Degree 53 is expected to provide functionality for integrating Bally’s mobile platforms.
“We are delighted to welcome Degree 53 to the Bally’s family,” said Bally Interactive COO-North America Adi Dhandhania in a statement. “As we prepare to launch our Bally Bet 2.0 mobile sportsbook app early next year, we look forward to leveraging the Degree 53 team to develop our mobile sportsbook products and enhance our customers’ overall betting experience.”
Degree 53’s team of 54 design and technical experts will continue to operate out of its studio in Manchester, England, and will provide customized technology solutions for Bally’s platforms. Projects slated for Degree 53 will include integration of the Gamesys Group’s player account management and igaming solution and supporting key audience engagement initiatives with Monkey Knife Fight and SportCaller. Degree 53 also will support product development as part of Bally’s media partnership with Sinclair Broadcast Group.
“We have ambitious plans for our multifaceted sports offering as we strive to appeal to new audiences across North America,” said Bally Interactive Senior Vice President of Sports Products Raja B-Sheikh in a statement. “The Degree 53 team arms us with a unique perspective and skill set that will further advance not only the core Bally Sports product, but also our ambitious plans for innovative and connected experiences.”
Degree 53 has previously worked with betting and gaming industry companies including Betfred, Scientific Games, FDJ Gaming Solutions, Penn National and GBG, as well as Gamesys brands Vera&John and Rainbow Riches.
“We are pleased that Bally’s has recognized the differentiated approach that we bring to the market and to join with them during such an exciting period of the company’s evolution,” said Degree 53 Managing Director Richard Wagstaff in a statement.
