There’s a big difference between being just a vendor and being a partner.
A vendor is someone who comes along and sells a certain product or service, disappears for a season, and then reluctantly reappears whenever a problem emerges. A partner is someone who fits into your team so seamlessly that one wouldn’t even recognize they aren’t on your payroll.
That’s how Sam Attisha, chief executive officer of Atrient, describes his company’s business approach. It’s one of creating and strengthening partner relationships based on exceptional responsiveness and service delivery rather than after hours schmoozing or fanciful wining and dining.
“We’re not gaming guys; we’re business guys, we’re IT guys, we’re your guys,” Attisha says of his company’s approach. ““There’s no task that’s beneath us. I will be on the phone helping our partners create the most effective promotions for them.”
“Call Mystic Lake Casino and ask them where they’d rank Atrient among their vendors,” he says. “We would rank in the top three.”
The company has ridden that business philosophy throughout its history to build up an impressive roster of clients around the globe that utilize its PowerKiosk customer loyalty and promotion management system, notably including MGM properties in Detroit and National Harbor.
The PowerKiosk brand offers several modules for deployment across a casino or integrated resort property, including for promotional games, virtual drawings, account management and enrollments – even slot machine lookups.
But don’t just take Attisha’s word for it. Ask the team at MGM National Harbor. The property relied heavily on Atrient’s expertise and its SignUp kiosks to enroll new guests in its loyalty program during National Harbor’s eye-popping opening in December 2016.
“During our grand opening, we had about 90 loyalty club representatives, and it took 90 humans to do 35 percent of the enrollments. Our twelve SignUp kiosks did the other 65 percent. We even had a much higher email and phone number capture rate on the kiosks as well,” the property’s management team said, as detailed in a white paper commissioned by the company through a third party.
MGM National Harbor executives went on to laud Atrient’s commitment to being a present and responsive service provider.
“As an operator, we understood the value of working with a responsive team and building a strong relationship. It was very important for us to work with a vendor who would provide immediate support,” they said. “Through the selection process and demonstrations, Atrient was consistently available.”
Ryan Frohberg, director of marketing at Casino del Sol in Tucson, Arizona, echoed that sentiment in a similar white paper.
“Vendors like to throw out the word partnership, but for us with Atrient, the relationship really has been a true partnership. When we have a request for them, Atrient always considers it from the perspective of ‘Will this be beneficial to our other customers?'” he said.
“They are making an investment in us as much as we are making an investment in them.”
