Aruze Gaming Global names Mike Sands Senior Vice President of Sales

Wednesday, April 16, 2025 9:42 AM
Photo: G2E 2021/CDC Gaming

Aruze Gaming Global this week appointed Mike Sands as Senior Vice President of Sales for its North America and Latin America operations.

Sands has more than 20 years of sales leadership experience, previously holding leadership roles at Aristocrat, Bally and WMS Gaming.  As Vice President of Sales at Aristocrat, he managed Class III and Class II gaming divisions for five years.

According to a news release, Sands has “a deep understanding of the gaming industry, a strategic mindset and a results-driven approach that have consistently led to increased market share and revenue growth.”

“We have been thrilled with Sands joining our team,” Aruze Gaming Global President Frank Feng said in a statement. “His dynamic leadership style and unwavering drive has been instrumental as we continue to expand our presence in North America and Latin America.”

 

Rege Behe

Rege Behe brings more than 30 years of experience as a journalist to his role as a lead contributor to CDC Gaming. His work ranges from day-to-day industry coverage to deeper features such as the CDC Gaming Roundtables and the “10 Women Rising in Gaming” series.