Arizona: Gila River partners with Phoenix Suns to launch club at stadium; brand casino’s table games

Tuesday, November 17, 2020 12:40 AM
  • CDC Gaming

A union between Gila River Hotels & Casinos and the Phoenix Suns and Phoenix Mercury will bring all-new amenities to consumers across the Valley of the Sun and elevate sports and entertainment in the region for years to come.

Club Gila River, one of two new courtside properties, brings the Gila River atmosphere to the Suns’ transformed downtown Phoenix arena. Fans entering the more than 4,000-square-foot club will be greeted with all-inclusive food from chef-attended stations, hand-crafted cocktails and beverages and made-to-order pizza, all a few steps from their seats.

“With an extensive history as a leader in entertainment in the Valley and a shared commitment to supporting our communities, Gila River Hotels & Casino is an ideal partner for the next chapter of our franchise,” said Suns President & CEO Jason Rowley.

This new collaboration creates many firsts for each organization and, notably, firsts for the National Basketball Association.

Suns- and Mercury-themed hotel rooms at Gila River’s Wild Horse Pass (Suns) and Vee Quiva (Mercury) resorts will be adorned with autographed memorabilia and design elements mirroring the arena.

An NBA-first, Gila River Hotels & Casinos will introduce an all-new collection of gaming chips and table felts donned with the iconic Phoenix Suns sunburst and Phoenix Mercury planet logos across all properties: Wild Horse Pass, Vee Quiva and Lone Butte.

“The uniting of our two entertainment brands ensures our guests remarkable experiences, offerings and connection. Gila River Hotels & Casinos’ and Gila River Indian Community’s love for sports, and the Valley, certifies our synergy and will be a win for Arizona and beyond,” said Dominic Orozco, Chief Strategic Marketing Officer of Gila River Hotels & Casinos.

With the Suns on the rise, the Mercury chasing its fourth WNBA championship and the arena transformation well underway, the partnership with Gila River Hotels & Casinos promises to make the Valley a preeminent destination for sports and entertainment.