Aristocrat to partner with Princess Cruises for gaming experiences

Tuesday, October 22, 2024 1:38 PM
Photo:  Courtesy Aristocrat
  • Rege Behe, CDC Gaming

Aristocrat Gaming Tuesday announced a partnership with Princess Cruises to design gaming experiences for guests.

Aristocrat will also create promotions for land-based casinos that offer cruises on Princess ships as rewards.

“We are proud to be the newest partner of Princess Cruises, bringing together our iconic brands to create innovative and entertaining experiences for players on the sea and off,” said Aristocrat Gaming CEO Hector Fernandez in a statement. “In addition to exciting promotional opportunities throughout the year, we are excited to set sail with fans on the inaugural Buffalo-themed cruise.”

Princess Cruise guests can visit themed slot gaming zones, including the recently unveiled Buffalo Zone on the all-new Sun Princess ship. The dedicated Buffalo Zone will offer guests an opportunity to play games from Aristocrat in one space.

Aristocrat also will host a marquee event on the Sun Princess in 2025, celebrating the top fans of the Buffalo series.

“Our Princess casinos are among the most popular experiences aboard our ships and we’re confident Aristocrat Gaming can further elevate the gaming experience for our guests,” said Princess Cruises President John Padgett. “This partnership allows us to create even more entertainment value in our casinos by bringing favorite Aristocrat Gaming brands to life aboard our Princess ships.”

Rege Behe is lead contributor to CDC Gaming. He can be reached at rbehe@cdcgaming.com. Please follow @RegeBehe_exPTR on Twitter.