The Fremont Street Experience in Downtown Las Vegas is known for its overarching canopy, which displays a constant stream of colorful images. Visitors to the six-block entertainment area are now able to view an invitation to play some of the world’s top slot machines on the canopy.
Aristocrat Gaming Wednesday announced a partnership with the Fremont Street Experience to display its gaming characters on the 1,500-foot-long canopy. The video highlights Aristocrat’s biggest game themes.
“At Aristocrat, we go big for our customers and with invitations to play,” said Aristocrat Americas President Tommy O’Brien in a statement. “We bring the biggest brands, the best games, and the best cabinets together to create memorable gaming experiences unlike anything else in the industry. Now, we are bringing our most popular games to this larger-than-life format, and what better way to continue to tell that story than with the Fremont Street Experience.”
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The Aristocrat canopy videos will invite players to the area’s eight hotel-casinos – Binion’s, The California Hotel & Casino, Circa, The D, Four Queens, Fremont Hotel & Casino, Golden Gate, and Golden Nugget – that offer direct pedestrian access from the Fremont Street Experience.
“We are proud that industry leader Aristocrat chose the world-class Viva Vision screen to share their messaging in a unique and one-of-a kind environment,” said Fremont Street Experience President & Chief Executive Officer Andrew Simon in a statement. “Top brands are recognizing the reach of Fremont Street Experience as we attract over 24 million annual visitors. This groundbreaking collaboration between Fremont Street Experience and Aristocrat Gaming celebrates best-of-breed gaming products and brands on the world’s largest single digital display.”
