Aristocrat Technologies continues to add to its portfolio of cashless technology partners.
The Las Vegas-based company Wednesday announced that it has agreed to a partnership with Marker Trax, a provider of digital funding capabilities to gaming operators and customers. Aristocrat’s casino management system, Oasis 360, will provide flexible solutions to deploy Marker Trax’s cashless slot marker technology.
Last week, Aristocrat announced an agreement to integrate Oasis 360 with Everi Holdings’ digital wallet.
“We are excited to partner with Marker Trax and work together to push boundaries to deliver innovative, contactless and cashless solutions,” said Aristocrat Executive Vice President of Customer Experience Solutions Cath Burns in a statement. “Our commitment to both guest and operator experience is at the heart of everything Aristocrat does, and great partnerships of this kind are the driving force to move our industry technologies forward.”
After customers are approved for a Marker Trax account via mobile app or online enrollment, they can use funds at slot machines. Enrollment is free, but does require membership in a casino’s loyalty program.
“Marker Trax takes the burden of issuing casino credit from the operator and is safe and convenient for the customer,” said Marker Trax CEO Gary Ellis in a statement. “There’s a lot of good things about cashless for operators and players, our partners at Aristocrat understand this.”
Marker Trax features a dashboard that gives operators he ability to screen information, including player activity, reports, and data analysis. Combined with the tracking and reporting functionality of Oasis 360, operators will be able to engage and retain customers, and leverage the benefits of the partnership.
