Aristocrat Gaming Monday announced that it has reached a multi-year sponsorship deal for its games to be the official slot machines of the Formula 1 Heineken Silver Las Vegas Grand Prix.
The Grand Prix is scheduled for Nov. 16-18, 2023, on the Las Vegas Strip.
“Las Vegas is widely known for world-class entertainment, hospitality experiences and slot gaming, which is why we are thrilled to be the official slot machines of the Formula 1 Heineken Silver Las Vegas Grand Prix,” said Aristocrat Gaming Chief Marketing Officer Mark Wadley in a statement. “This event will be like no other and we look forward to inviting interested F1 fans to play our great lineup of entertaining slot games that match the excitement on the track.”
Formula 1 Chief Commercial Officer Emily Prazer said that it was “crucial” to partner with a local “that shares our mission to enhance guest experience through innovation and technology, and also understands Las Vegas’ unique market. Aristocrat aligns perfectly with our values and vision for the 2023 race, and we are excited for the start of what we believe will be a seamless partnership.”
The Formula 1 partnership coincides with other sponsorships Aristocrat has recently announced. The gaming company is scheduled to debut NFL-themed slot machines in the fall of 2023 and is an official partner of the Las Vegas Raiders and Allegiant Stadium.
