Aristocrat Leisure recently acquired Gaming Analytics for an undisclosed sum.
Gaming Analytics is a U.S. provider of AI-powered tools for real-time player analytics, slot optimization, and marketing automation, designed to operate alongside traditional casino management systems. The Gaming Analytics solution is scalable technology with a seamless customer interface, designed to enable casino operators to engage more effectively with their players.
A news release said the strategic acquisition “will help enhance Aristocrat’s capabilities for platform operations, particularly by providing operators with real-time data collection, analytics, and personalized player engagement across land-based operations.”
Gaming Analytics CEO Kiran Brahmandam and the team of more than 30 people working across the United States, Spain, India, and Canada have transitioned to Aristocrat as part of this acquisition. Brahmandam has assumed the role of Managing Director, Gaming Analytics, within Aristocrat. Gaming Analytics will continue to support the solutions provided to its existing customers.
