With Alberta now on track for an Ontario-style, regulated, open online gaming market, any news involving the crown corporation showing how they’re strengthening their position gets attention.
PlayAlberta is at present the province’s only regulated online-gambling website. Like the Ontario Lottery and Gaming Corporation, all revenue generated through PlayAlberta goes directly back into the government’s General Revenue Fund to help pay for programs and services for the people of the province.
Aristocrat Interactive announced Monday that it is expanding into Alberta, offering new games on Play Alberta. You’ll likely see more announcements like this the closer the province gets to an open market and Play Alberta pushes to strengthen itself from a competitive perspective.
Alberta becomes the first provincial igaming operator to offer Aristocrat games online in Canada. Those who gamble in the province will see some familiarity; Aristocrat’s land-based gaming division is the number-one supplier of slot terminals for Alberta’s land-based casinos.
“Adding another games provider to PlayAlberta.ca only helps bolster entertainment offerings for our players,” said Steve Lautischer, Executive Vice President, Alberta Gaming, Liquor and Cannabis. “Aristocrat Gaming has an established presence globally and bringing their features to Alberta will continue to enhance the province’s only regulated gambling website, while encouraging Albertans to use a safe and secure igaming destination.”
Aristocrat titles being added to Play Alberta’s stable of digital casino games include Buffalo, Wicked Winnings II, 7 Hot 7, and Gold Stacks 88 Lunar Festival, with more games to be released in the coming weeks.
“Expanding our reach across North America remains a key priority and this launch with Play Alberta represents another milestone in our commitment to delivering the best content to players in the region,” said Shivan Patel, VP of North America at Aristocrat Interactive.
PlayAlberta.ca generated $235 million in net sales this past fiscal year, an increase of more than $42 million compared to 2022-23.
