Aristocrat Gaming Tuesday announced a multi-year partnership with the New England Patriots and Gillette Stadium. As an Official Partner with the NFL team and the stadium, Aristocrat will have prominent signage throughout the stadium year-round, including in-stadium and on the concourse, and in-game branding. Additional features include in-game promotions and game-day activations.
“We are ecstatic to partner with the New England Patriots, one of the most successful and legendary franchises in the NFL,” said Aristocrat Gaming CEO Hector Fernandez in a statement “We look forward to bringing our NFL-themed slot games to casinos across Massachusetts, providing an opportunity for passionate Patriots fans to experience their favorite team in new and exciting ways.”
The agreement follows Aristocrat Gaming’s recent announcement of an exclusive multi-year slot machine licensing agreement to build land-based NFL-themed slot machines. The NFL license offers a unique opportunity for fans to select their favorite teams, such as the Patriots, while playing land-based gaming machines. “The Patriots and Gillette Stadium are excited to partner with Aristocrat Gaming and explore many new opportunities to engage with our fans,” said Kraft Sports + Entertainment Vice President of Corporate Sponsorships Murray Kohl. “We are thrilled to work with their innovative team on multiple activation and branding opportunities at Gillette Stadium throughout the Patriots season, as well as have the Patriots branding featured on their slot machines nationwide.”
Kraft Sports + Entertainment oversees marketing, sales, content development, and event operations for the New England Patriots, the New England Revolution and Gillette Stadium.
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