Gambling is not yet legal in Texas, but the Dallas Cowboys are taking advantage of the team’s proximity to legal gaming establishments in Oklahoma.
The NFL team and Aristocrat Gaming on Tuesday announced a multi-year partnership that makes the company an official partner of the Cowboys.
Aristocrat Gaming will have prominent signage throughout AT&T Stadium year-round, including in-stadium and on concourses, and feature in-game branding. Additional features will include in-game promotions, digital integrations and game-day activations at AT&T Stadium.
“We are proud to be the newest partner of the Dallas Cowboys, one of the world’s premier sports and entertainment organizations with a proud championed history, much like Aristocrat Gaming’s,” Aristocrat Gaming CEO Hector Fernandez said in a statement. “With the success of the NFL Slots portfolio, we have been able to bring the excitement of fan-favorite teams like the Dallas Cowboys to casino floors across the country. We look forward to bringing even more innovative experiences to fans through this partnership”
The partnership comes after a multi-year slot licensing agreement between Aristocrat Gaming and the National Football League. The NFL-themed games are available at casinos nationwide, with fans able to select their favorite teams during gameplay.
“The Cowboys are excited to partner with Aristocrat Gaming to bring even more ways to entertain our fans,” said Cowboys Executive Vice President of Business Operations Chad Estis. “We pride ourselves on aligning with world-class partners, and Aristocrat Gaming has been a trailblazer in the gaming industry for decades. We are thrilled to work with the Aristocrat team on activation and branding opportunities throughout the year and to have our Cowboys marks featured on their slot machines nationwide.”
WinStar World Casino & Resort in Thackerville, Okla., about 80 miles from Dallas, is the team’s official casino. The operator installed NFL Slots in November.
“WinStar World Casino & Resort is ecstatic to have Aristocrat Gaming as the newest member of the Dallas Cowboys family,” said WinStar World Casino & Resort President Jack Parkinson. “The top-performing NFL Slots make this partnership a natural fit and we look forward to bringing new experiences to our patrons as a result of this announcement.”
Rege Behe is lead contributor to CDC Gaming. He can be reached at rbehe@cdcgaming.com. Please follow @RegeBehe_exPTR on Twitter.
