American Gaming Association hires Joe Maloney as senior VP strategic communications

Tuesday, December 5, 2023 10:48 AM

The American Gaming Association Tuesday introduced Joe Maloney as its new senior vice president, strategic communications. Maloney will be charged with leading the AGA’s communications, research, marketing and public affairs campaigns. He will start at the AGA in January 2024.

“I’m thrilled to have Joe join the AGA and lead our best-in-class communications team,” said AGA President and CEO Bill Miller in a statement. “Joe is an accomplished professional who has taken on significant public affairs challenges throughout his career. We will benefit not only from his depth of experience and his tireless advocacy, but his enthusiasm and energy to hit the ground running as a champion for the casino gaming industry.”

Maloney previously served as vice president, public affairs and strategic communications for the Washington Commanders of the National Football League. With the Commanders, Maloney worked on policy and corporate initiatives to make sure that business, community, governmental and civic leaders in the region were able to engage the team.

“I’m honored to join the AGA and its dedicated team at this pivotal moment for the gaming industry,” said Maloney. “The future holds great promise and I’m energized by the opportunity and challenge of communicating the remarkable benefits and economic impact of legal gaming across the country.” 

Maloney was in charge of the Commanders’ communications and legislative advocacy on sports betting in Virginia and Maryland, resulting in partnerships with FanDuel in Virginia and Fanatics in Maryland. He also established the  Commanders as the first NFL team to join AGA’s Have A Game Plan. Bet Responsibly public service campaign.

Maloney also led the team’s external affairs on its new stadium search, contacting elected, civic and media stakeholders across D.C., Maryland and Virginia.

Prior to working for the Commanders, Maloney served as a partner with Locust Street Group, a full-service public affairs agency headquartered in Washington, D.C., where he worked on the Global Gaming Expo and the AGA’s “Get to Know Gaming” series.

Rege Behe is lead contributor to CDC Gaming. He can be reached at rbehe@cdcgaming.com. Please follow @RegeBehe_exPTR on Twitter.