With only one place to go to in Alberta to bet on sports legally, Alberta Gaming, Liquor and Cannabis sees the onset of NFL season as a good time to roll out an improved PlayAlberta.ca.
The AGLC has announced a long-term partnership with BtoBet to improve the website’s sportsbook.
“Our team at AGLC continues to find ways to improve all aspects of PlayAlberta.ca,” says Dan Keene, vice president of gaming at AGLC. “Partnering with BtoBet expands the sports-betting options for user on Alberta’s only legal, gambling website. Soon, players can choose from a variety of new pre-game props, in-game bets, or unique same-game parlays.”
Key new features include player props for all major North American sports leagues – NFL, NHL, MLB, and NBA. Also look for single-game parlays, additional markets and leagues, additional outright bets, and new promotional options like boosted odds and parlay multipliers.
NeoGames, the parent company of BtoBet, will be responsible for maintaining PlayAlberta.ca.
“Extending the partnership to include BtoBet ensures that world-class player experiences will continue for all verticals on the website,” Keene added.
The migration of the sportsbook will mean a brief interruption in the sports-betting service Aug. 12-14. Players will still have access to their account and all other Play Alberta games during that time.
Like in other provinces, revenues generated through Play Alberta go to the provincial government to support programs and services for Albertans. In 2022-23, $1.5 billion in net gaming income was generated for the province’s general revenue from all provincial gaming activities.
