Ainsworth Game Technology Tuesday announced the new products the company will display at the Global Gaming Expo, October 8-10, at the Venetian Expo in Las Vegas.
The company will feature more than twenty new game titles on more than thirty Raptor cabinets across its Class II, Class III, and Historical Horse Racing platforms.
“Over the past two years, we have invested significantly in our game development teams and strategy,” said Ainsworth Chief Executive Officer Harald Neumann in a statement. “At G2E last year, we showed the first products of that investment in the A-Star Raptor cabinet and San Fa games.
“We have now installed over 1,000 Raptor cabinets across the United States and are showing six themes with a total of twelve game titles approved and ready for sale in this year’s booth, including Rocket Link, Triple Troves, Coin Kingdom, and Super Charged Link. Beyond that, we are showing over a dozen new games that will be approved and ready for sale over the course of the next six months. Production is humming and our game development efforts are starting to come to fruition with more quality new titles than we have shown at a G2E before.”
Ainsworth will guide operators through the products currently approved for sale, followed by the upcoming releases for 2025, and showcase some forward-looking titles.
Many games available for FY2025 have been developed on the Unity platform, giving the company the ability to now quickly port titles between markets. If Ainsworth sees one of its titles performing well in Class III, it can make that game available in Class II and HHR markets.
“We are focusing on data-driven, player focused development,” said Ainsworth President of North America Deron Hunsberger. “We have reorganized our game development studios, so they are creating games for their own regional markets, and we expect that to lead to more wins for us on casino floors.
“Structuring development this way means that developers can go to their local casinos to play games and see what is resonating with players on those floors, then take that knowledge back and design games for those specific players and casinos.”
Ainsworth currently has four game development studios located across the U.S. to develop games specifically for United States and Canada markets. The studio in Australia is focused on that market, and the company’s sixth studio, located in Monterrey, Mexico, is solely focused on Latin American markets. The Monterrey studio is arguably the largest investment in R&D from Ainsworth this year, with an almost 70% increase in headcount from 2023.
“The Latin American market is a large part of our revenue and growth strategies,” said Hunsberger. “It makes sense to have game development focused solely on those players, to ensure we are creating games they will want to play now and into the future.”
Ainsworth will display over a dozen games for Latin American markets at G2E this year. Included are San Fa, and brand-new games such as Coin Kingdom, Triple Troves, and the Xtension Link on the Raptor cabinet. Ainsworth will also debut its new Rising Series, featuring game titles Rising Bull and Rising Rooster, on the A-Star Slant Top cabinet, along with an assortment of other games.
Ainsworth will also feature brand extensions in its San Fa series of games, with San Fa Rabbits and Tigers, approved, installed, and already performing at a handful of gaming properties. Other titles include Rocket Frenzy, Quick Spin Electric Pots, and Neon’s Bonus Blast.
The company will showcase its commitment to HHR and Class II gaming markets. In the last few years, Ainsworth has installed close to 4,200 HHR games across six states. For the first time visitors to the booth will see a game ready for both Class II and Class III markets. They can play the Class III version and play the same game for Class II markets.
The same games shown on the Raptor cabinets for both Class III and Class II markets will be made available for online markets.
“Omnichannel has been a goal of the company for some time, and we are happy to demonstrate our commitment to that development at G2E this year,” said Ainsworth’s Chief Digital Officer Jason Lim. “Brand extension across digital and land-based platforms is key to building player loyalty and more engaging games, and we are excited to offer some of our most anticipated titles to all of our players.”
Ainsworth will also display the Gambler’s Gold MultiGame pack on the Bear Elite cabinet, first shown at G2E 2023. The Bear Elite has a new lighting package and will be released later this year with San Fa Pandas and Beaver Bucks Keno.
“Ainsworth is taking the time to ask questions and listen to its customers and players as it strives to improve game performance and customer service,” said Ainsworth Vice President of Sales, Marketing, and Product Strategy Sean Evans. “It’s a refreshing approach and one that is certain to pay off. Our customers’ success is our success, and it’s an exciting time to be a part of the company as we continue to expand our legacy.”
