Sunday’s Super Bowl between the Kansas City Chief and San Francisco 49ers is expected to attract record interest from bettors.
According to a recent survey conducted by the American Gaming Association, wagers on Super Bowl LVIII in Las Vegas are estimated to reach $23.1 billion, up from $16 billion last year.
“As the Super Bowl comes to Las Vegas for the first time, this year’s record interest in wagering marks a full circle moment for the U.S. gaming industry,” said AGA President and CEO Bill Miller in a statement. “Our priority remains getting this opportunity right by providing the consumer protections only a regulated market can guarantee and investing in responsible-gambling tools, safeguards, and education.”
The survey, conducted by Morning Consult for the AGA, estimates that a record 67.8 million American adults (26% of the adult population) are expected to bet on the Super Bowl, a 35% increase over 2023.
Traditional Super Bowl wagers are expected to pass casual wagers for a second consecutive year:
- 42.7 million American adults plan to place a traditional sports wager online, at a retail sportsbook or with a bookie, up 41 percent from 2023.
- 36.5 million plan to bet casually with friends or as part of a pool or squares contest, up 32 percent from 2023.
Also, Americans continue to migrate to legal markets: 28.7 million adults (11%) intend to place online wagers through a legal U.S. sportsbook.
According to the survey, 75% of traditional Super Bowl bettors have seen a responsible-gambling message in the last year, up from 71% in 2023. And 47% percent of American adults recall hearing or seeing a responsible-gambling message in the past year, up from 40% from 2022.
During Super Bowl week, Miller will appear with Fox Sports Big Noon Kickoff host Mark Ingram II on radio row in Las Vegas to talk about the expansion of legal sports betting and the importance of responsible play.
As to who’s going to win the Super Bowl, survey respondents were split: 47% plan to wager on the Chiefs and 44% expect to bet on the San Francisco 49ers.
The online survey was conducted January 30 – February, with a national sample of 2,204 adults. Data was weighted to approximate a target sample of adults based on age, race/ethnicity, gender, educational attainment and region. The margin of error is +/-2 percent and greater among subgroups. Bettors include those expected to wager online, with a bookie, with a casino sportsbook, in a pool or squares contest, or casually with family or friends.
