Acres Manufacturing to feature Foundation HQ CMS at G2E

October 4, 2023 9:52 AM
Photo: CDC Gaming Reports
  • Rege Behe, CDC Gaming Reports
October 4, 2023 9:52 AM
  • Rege Behe, CDC Gaming Reports
  • United States

Acres Manufacturing will highlight its Foundation HQ Casino Management System technology at the Global Gaming Expo Oct. 10-12 at the Venetian Expo in Las Vegas.

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The casino management solution provides casinos with real-time data from slot machines and a direct interface to the machines’ credit meters. Foundation produces 1,000 times more data, giving operators new capabilities to analyze and influence player behavior. Through standard APIs, any application approved by a casino can interface with Foundation to enable advanced data analytics, bonusing, and cashless gaming.

“At G2E this year, we’re looking forward to demonstrating how our Foundation HQ CMS helps casinos massively scale new database acquisition at significantly lower cost by offering and incentivizing a ten-second enrollment process to any uncarded player during the play session without the need for a physical player card,” said Noah Acres

Highlights of Foundation’s capabilities include:

  • A CMS that enables casinos to significantly grow profitability that’s on track for deployment in early 2024, The company states that Foundation HQ is a “revolutionary” casino loyalty system upgrade that offers a modern, technologically advanced solution capable of personalizing gaming experiences to maximize player entertainment and loyalty. Foundation HQ’s 10 second enrollment process drives new player acquisition at much lower costs by rating uncarded play and issuing offers that allow players to enroll during gaming session.
  • The use of targeted and gamified player loyalty experiences in lieu of free play offers maximizes profits. Based on a recent survey of casino operators, Acres estimates that including the time value of free play, the industry’s net reinvestment in player loyalty totals more than $37 billion annually. If free play was eliminated, there’d be no impact to loyalty and profitability of slot operations would more than double.
  • TIBO (Ticket-In Bonus-Out), a new slot ticketing solution, is heralded by Acres as “the first modernization of ticketing technology for casinos in nearly 20 years.” TIBO connects the slot machine’s ticket printer to real-time data provided by Foundation to enable targeted bonuses of value to be printed at the game and played right back into the slot machine. TIBO improves on TITO by performing core ticket issuance and redemption functions at slot machines, kiosks and cashier terminals, and enhances the player experience by delivering tangible, physical bonuses to players.
  • Cashless Casino allows casino operators to deploy cashless gaming and loyalty solutions within 100 days of order. Casinos only need to pick a payment processor and provide a mobile app. Players then use the mobile app to virtually “card in” and start rated play sessions as point balances accrue in real-time. Players are incentivized to continue play when a new tier status approaches. Foundation also allows player funds, as well as accrued points which can be converted to free play, to move between the app’s wallet and the game.

Acres’ Foundation HQ will be available at G2E Booth 4211.