Established in 1956, JCM Global has become a leader in global currency and transaction management.
During the Las Vegas-based company’s 65 years, it has served casinos as coin-operated slots gave way to TITO – ticket in, ticket out – transactions. The company has developed groundbreaking printing technology and for the last 10 years has been at the forefront of mobile payment systems that are becoming more prevalent with gaming operators.
But JCM especially has success with one segment of the gaming industry: More than 90% of Native American and First Nation casinos select technology solutions from the company for their casino gaming floors.
The key to JCM’s success, according to Senior Vice President of Sales, Marketing, & Operations Dave Kubajak, is understanding any deal with a tribal operator transcends a mere business transaction. Tribal casinos are not commercial enterprises that concentrate on enhancing shareholder profits.
“You’re getting involved in a community,” Kubajak says. “When JCM comes in, our goal is to enhance the entire customer experience for them at the property. Doing that helps bring business to the casino property, which brings money to the tribal enterprise. … We understand that and we understand that everything we do, ultimately, in the case of First Nation tribal casinos, goes back to helping empower communities and improve schooling, improve work training and opportunities, and that makes a huge difference.”
JCM will showcase its new technologies at the 2021 Indian Gaming Tradeshow & Convention, July 19-22, at Caesars Forum in Las Vegas,
JCM’s products and technology enhance four areas that benefit the customer experience: the slot floor, table games, ATM kiosks, and the count room. For example, when customers sit at slot machines, their baseline expectation should be that they can play the game without a hitch, whether inserting with a crumpled $100 bill or a folded TITO ticket, or transferring credits via a mobile phone.
“It better work every time and it better be a smooth, simple, easy process,” Kubajak says. “JCM’s technology, whether it’s the iVIZION bill acceptor, the GEN5 TITO printer, or our NFC mobile IO technology for mobile phone transactions, is what really gives them that first-time, every-time experience. They don’t have to keep trying to stick the money or the ticket in. They don’t have to fumble around with their phone and try to put in a code or scan their fingerprint and hope it connects. Everything we make is targeted to the highest reliability, the highest security, and the best functionality, so the guest has that one-time experience.”
JCM’s digital-signage solutions (DSS) range from Max-R, interlocking 20” x 20” modular panels, to Genie TV, ultra-high image quality displays for presentations. Kubajak says whether it’s a digital sign on the ceiling that gives the illusion of a starry night, or a virtual fish aquarium on a wall, DSS is designed to draw people into an area and make them “want to nest.”
“You want people to feel comfortable and have reasons to stick around,” he says, noting that DSS also helps casinos communicate their brand to patrons.
Other JCM innovations include its Fuzion system that gives operators real-time data that tracks money and TITO tickets on a casino floor; TITA, which enables high-speed cash processing and contactless debit/POS transactions at table games: and counting/sorting solutions by way of a partnership with Cash Processing Solutions that create visibility over the operation, increased efficiency, and enhanced security when paired with JCM’s ECM, a cash-management platform, and its Intelligent Cash Box, which streamlines the drop process and automatically records cash box totals.
