Last week during his company’s first-quarter 2023 investors call, Rivalry co-founder and CEO Steven Salz talked a lot about his company’s focus on the Gen Z and Millennial age brackets. That portion of the population accounts for 97 percent of the entertainment and esports company’s active users. Salz called them “a fast-consuming, digitally native consumer cohort,” with Rivalry moving aggressively in the area of product and tech innovation to meet their unique consumption habits and entertainment preferences.

During the investors call, Salz also said their esports mobile app was coming soon as a further chapter in that strategy, and today that became a reality.

The new mobile app allows users to access their betting platform on their phones. Rivalry offers a range of esports and traditional sports to bet on.

“Mobile betting is a significant addition for our Ontario operations and core audience of Millennial and Gen Z consumers that prefer the flexibility of betting on their phones,” said Salz. “Launching a mobile app adds an important layer of accessibility to our product, increasing our addressable market in Ontario and allowing us to bring esports betting to more customers in the region and ultimately grow the category.”

Included on the mobile app are popular games like Counter Strike: Global Offensive, League of Legends, and Dota 2, as well top mobile titles like Call of Duty: Mobile, Free Fire, and Mobile Legends: Bang Bang. Users can also wager on traditional sports, like NHL, MLB, NFL, and NBA.

Rivalry this afternoon was trading on the TSXV at $1.46, down 0.01 percent.

The Toronto-based company operates a global team in more than 20 countries. Besides being licensed and operating in Ontario, the company has a sports bookmaker license in Australia and is currently in the process of obtaining additional country licenses.