Let’s say you’re an Eagles fan with a proclivity to bet on NFL football more than any other sport, and a proven interest in betting pre-game player props as your favorite type of wager – especially for a televised game you’re planning to watch.

What if your mobile sports betting app could factor in all that information and use it to personalize and streamline the betting process? What if the day before the Eagles’ opener against the Detroit Lions on Sept. 11, the first thing showing up on your app’s screen isn’t a long list of different sports, but the option to bet the over/under on DeVonta Smith’s receptions in Sunday’s game?