The Office of Gambling Regulation of Slovakia has announced that it will publish a ‘Concept of Responsible Advertising’ document that aims to drastically improve gambling advertising standards across all media disciplines.

The document seeks to inform licensed operators and media entities of acceptable standards with regards to the advertising of gambling products/services to Slovak consumers.

Operators and media stakeholders have been instructed to follow the document as the “starting point for the introduction of new self-regulatory and control mechanisms.”

New advertising guidelines are required to strengthen the Slovak government’s regulatory objectives in relation to gambling, to ensure a safe marketplace for national consumers, to prevent crime and maintain public safety against gambling disorders.