Milwaukee World Festival (MWF) officials announced Tuesday a new multi-year sponsorship agreement with Potawatomi Hotel & Casino.

The deal includes naming rights of the Potawatomi Founder’s Club and a premium VIP hospitality area located at the American Family Insurance Amphitheater.

“It’s a great opportunity for these two homegrown institutions to work and grow together to make Milwaukee a can’t miss destination for people throughout the country,” said Dominic Ortiz, CEO and General Manager of Potawatomi Hotel & Casino. “This is such an exciting time for Potawatomi Hotel & Casino to partner with Summerfest as the ‘World’s Largest Music Festival’ becomes bigger and better than ever.”