As recently as June, FuboTV appeared to be making strides with a variety of immersive betting experiences built into the company’s livestreaming product.

At the time, Fubo Sportsbook unveiled a new predictive product under which it became the first company to offer a free sports contest that could be directly integrated into a customer’s live TV streaming capabilities. But the harsh realities of a challenging macroeconomic environment have caused Fubo to pivot. While Fubo is not abandoning its sports betting unit altogether, CEO David Gandler emphasized last week that the streaming service can no longer conduct sports betting operations on its own.