Major League Baseball has its first Ontario sports betting partner.
MLB and Ontario Lottery and Gaming Corp. announced a partnership Thursday. The deal makes OLG’s ProLine+ the league’s first official sportsbook partner in ON sports betting.
“As we continue exploring additional avenues to engage our fans around the world through sports betting, we need to find creative, knowledgeable partners in their respective regions,” MLB EVP of Business Development Kenny Gersh said in the announcement. “With OLG, we have a trusted partner in Ontario with a vision to help us grow.”
With the agreement, OLG gains distribution rights to MLB logos and cross-promotion on the league’s digital and social channels.