Less than a week ago, several Las Vegas chapel owners thought they were heading to court. Now they’ve been invited to a big Hollywood movie premiere.
Licensing company Authentic Brands Group had threatened litigation against Vegas businesses using Elvis Presley’s image and name. No more. The company is now seeking to team up with these same businesses.
On Friday, ABG representatives contacted several chapel owners with a significantly altered proposal, from requiring licensing fees of $20,000 a year to just a few hundred dollars annually, according to multiple sources familiar with the company’s plans.
Under the new partnership plan, Vegas chapels can continue to run Elvis-themed weddings and keep Elvis or related references to the King in place.