Since it opened in September 2012, L’Auberge has dominated the Baton Rouge casino market. The casino’s monthly winnings far outstrip the revenue brought in by two downtown riverboats: the Belle of Baton Rouge and Hollywood Casino.
L’Auberge is more like the gambling resorts on the Mississippi Gulf Coast, Shreveport/Bossier City or Lake Charles. Instead of players walking onto a riverboat jammed with slot machines and table games, the activity is on a gaming barge that’s indistinguishable from the rest of the property. This has turned Baton Rouge into more of a gaming destination.
While the two downtown riverboats were bringing in about $13 million a month, the three Baton Rouge casinos bring in between $20 million to $25 million a month.