Kindred Group has lauded its Dutch licence approval from Kansspelautoriteit (KSA) – the Netherlands Gambling Authority – as an ‘important part’ of the firm’s strategy to operate in locally licensed markets.

As part of its gambling licence approval, Kindred will launch its flagship brand Unibet (Unibet.nl) into the Netherland’s regulated market.

Anne-Jaap Snijders, Chief Commercial Officer, Kindred Group, stated: “We are fully committed to establish Kindred’s role as a responsible, trustworthy and valuable gambling operator on the Dutch market through our flagship brand Unibet.

“Our corporate purpose to transform gambling by being a trusted source of entertainment that contributes positively to society sits at the heart of our ‘Unibet Impact’ programme which is solely dedicated to foster a safer and more responsible online gambling industry.