Interactive entertainment giant Entain has launched a 360-degree virtual reality (VR) horse racing experience for racegoers through its sports betting brand Coral.
The VR was created in conjunction with JockeyCam, and allows bettors to have a first-hand experience of being a jump jockey. Players can also go head-to-head with friends and other virtual riders.
The VR technology will tour around the UK and will be available at several Coral-sponsored events throughout 2022. Its next stop will be at the Newcastle Races on Good Friday.
This is a follow-up to a number customer engagement efforts spearheaded by Coral, following its recent 3D advertisement on the Piccadilly Lights which formed part of its “Your Horse” campaign.