Dutch advertisers must prove online gambling ads can’t reach under-24s

Dutch advertisers must prove online gambling ads can’t reach under-24s

Article brief provided by iGaming Business
  • Marese O'Hagan, iGaming Business
July 18, 2022 10:06 PM
  • Marese O'Hagan, iGaming Business

The Dutch government has announced more details of its planned ban on gambling advertising in the country, along with a public consultation that is set to close in September.

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The ban would amend several aspects of the Recruitment, Advertising and Addiction Prevention Decree. It was first announced earlier this week, but more details have been released in a document published on the Netherlands’s government policy website, Overheid.nl.

The document, which is backed by the Ministry of Legal protection, states that licence holders will not be allowed to broadcast “untargeted” advertisements in most forms. This covers an overwhelming majority of advertising methods.