Codere Online seals boxing sponsorship deal in Mexico with TV Azteca

Codere Online seals boxing sponsorship deal in Mexico with TV Azteca

Article brief provided by SBC Americas
  • Conor Porter, SBC Americas
July 26, 2022 9:17 PM
  • Conor Porter, SBC Americas

Codere Online has agreed to an exclusive boxing sponsorship of TV Azteca, which retransmits boxing fights across Mexico, until the end of the year, extendable to 2023.

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At a conference on Thursday in Mexico, the sponsorship deal was announced by Codere in a presentation attended by Leticia Palacios, Director of Operations for Codere Online in Mexico, and Rodolfo Vargas, one of the main narrators of the Box Azteca channel.

Codere notes that the agreement represents a new strategic move in the betting sector, giving the company great visibility in the exhibition meetings broadcasted every Saturday on the program Box Azteca by Azteca 7.