Bragg Gaming Group has named Yaniv Sherman its new CEO, replacing Paul Godfrey who had served in an interim capacity since November 2021.

Citing Sherman’s 20-plus years of experience across various industries, including an over 14-year tenure with 888 Holdings, the Israeli businessman has been chosen to lead the group following a “review of strategic alternatives” by Bragg’s Board of Directors.

Sherman’s most recent position prior to joining Bragg was as 888’s Head of US, directing the company’s American business.

In this role, he spearheaded a 15-year joint venture allowing 888 to use the Sports Illustrated brand in the US, and oversaw the formation of partnerships with Caesars Entertainment and the Delaware Lottery, among other accomplishments.