Back in 2004, there was a massive outcry after it was announced that Major League Baseball would place a “Spider-Man 2” logo on bases during a number of games. The promotion was scrapped almost as quickly as it was announced as traditional baseball fans cried out in protest of such an invasion of baseball’s purity.
Fast-forward to 2022 and we’re just throwing ads up in the literal strike zone. At least, that’s what happened momentarily during Saturday’s Bally Sports North’s broadcast of the game between the Minnesota Twins and Tampa Bay Rays.
Yes, that’s a Treasure Island Resort & Casino poker chip graphic seemingly acting as a sponsored strike zone. It’s essentially everything that traditional baseball fans have feared would happen.