Argentina: Codere upgrades to front-of-shirt sponsorship of Buenos Aires club River Plate

Argentina: Codere upgrades to front-of-shirt sponsorship of Buenos Aires club River Plate

Article brief provided by Sport Business
  • Matthew Glendinning, Sport Business
July 31, 2022 5:56 PM
  • Matthew Glendinning, Sport Business

Spanish multinational betting operator Codere has upgraded its official bookmaker agreement with Argentinian football club River Plate to become the club’s new main shirt sponsor.

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Under the previous deal, Codere held the shirt sleeve rights at River Plate, from 2021-22 to 2024-25, with Turkish Airlines branding the front of shirt as part of a three-year deal, from 2019-20 to 2021-22.

According to the Argentinian news network Infobae, Codere committed about $2m ( €2m) per season for the shirt sleeve position and will now pay $3.5m per season plus value added tax [the standard VAT rate is 21 per cent in Argentina] for the main shirt rights until the end of the 2024-25 season.